Bree @ Clyne wearing Vesta cape and slip, Nga waiata rings.
At Elam we do these things called ‘critiques’. Basically, we sit around and talk about the art: the processes involved, the positives, the negatives, and the justification behind every single decision. It can be nerve racking because lets face it, no one likes to have their personal work ripped to shreds. It can also be interesting hearing everyone’s perspectives. When I showed these photos to my class mates we began that heated debate about art and fashion. The differences and the similarities. I reminded everyone that art is commercial too. Some contemporary artists run their studio practice like fashion houses, employing numerous assistants and technical staff. I think the fashion and art world collide in so many ways. In terms of my photography I see editorial shoots as art works because the process of creating these kinds images requires just as much consideration as any art making process. I think the kind of technical skills required to shoot an amazing fashion editorial are under valued in art institutions like Elam. (Yes it is more complicated then this and I am not saying I have amazing technical skills.) I also think that fashion editorials can be conceptually engaging because imagery is such a powerful tool, if you can master it.
These photos are a modern interpretation of those haunting Maori colonial portraits. Bree is a stunning Maori model from New Plymouth. She is wearing garments by Shona Tawhiao and Vesta and pounamu rings by Nga Waiata.
Tags: Bree, Editorial, Maori, Nga Waiata, nikau gabrielle Hindin, Nikau Hindin, Photography, Shona Tawhiao, Vesta